SERVICES

Retail expertise
where you need it most.

From retail strategy and DTC development to international expansion, store roll-outs and operational improvement, APM Retail Consulting provides senior-level expertise across the retail lifecycle.

Discuss a Project →

THE APM APPROACH

Strategy that connects to execution.

Retail challenges rarely sit within a single discipline.

A successful expansion can involve market strategy, property, store development, project management, operations, people and commercial performance — all working together.

APM provides integrated senior-level support across these areas, helping brands make informed decisions and then turn those decisions into practical action.

Strategy · Expansion · Execution · Performance

01 STRATEGY

Retail Strategy &
DTC Development

Developing commercially viable retail and direct-to-consumer strategies aligned with brand ambition, customer behaviour and market opportunity.

Retail Strategy

DTC Development

Market Assessment

Retail Concepts

Customer Experience

Channel Strategy

Omnichannel

Commercial Planning

From strategic direction to a practical roadmap for growth.

02 EXPANSION

Retail Expansion &
Store Roll-Out

Supporting brands entering new markets and developing physical retail networks from initial opportunity assessment through to successful opening.

Market Assessment

Market Entry

Location Strategy

Property Coordination

Store Planning

Opening Preparation

Launch Management

Multi-Store Roll-Outs

Turning expansion plans into successful physical retail.

03 DELIVERY

Retail Project
Management

Complex retail projects require coordination across multiple stakeholders, timelines and workstreams. APM provides senior project leadership to keep the right people aligned and the project moving.

Project Planning

Stakeholder Management

Landlords

Agencies

Contractors

Suppliers

Budget Coordination

Opening Readiness

Clear ownership from planning through to delivery.

04 PERFORMANCE

Retail Operations
& Performance

Improving retail performance means understanding what is happening across the entire operation — from commercial KPIs and productivity to customer experience, stock and store processes.

KPI Analysis

Productivity

Profitability

Stock Management

Store Processes

Customer Journey

Operational Reviews

Performance Improvement

Identifying where performance can improve — and putting the right actions in place.

05 LEADERSHIP

People &
Leadership

Strong retail businesses depend on strong teams and effective leadership. APM supports organisations in developing the structures, capabilities and leadership required to deliver sustainable performance.

Organisational Structure

Recruitment Support

Leadership Development

Team Performance

Retail Culture

Management Structures

Capability Development

Change Leadership

Building the people and leadership behind successful retail.

06 INTERNATIONAL

International
Retail Projects

Some projects require senior retail expertise for a defined period, market or challenge rather than a traditional long-term consultancy engagement.

Market Entry

International Expansion

New Store Programmes

Transformation Projects

DTC Development

Retail Optimisation

Interim Senior Support

Multi-Market Roll-Outs

Senior retail expertise, tailored to the challenge.

FROM STRATEGY TO EXECUTION

Turning retail ambition into action.

APM works across the full retail journey — helping brands move from strategic thinking to concepts, projects, implementation and measurable commercial outcomes.

Strategy

Define the opportunity, objectives and strategic direction.

Plan

Build the roadmap, establish priorities and align stakeholders.

Deliver

Coordinate the people, partners and workstreams required to execute.

Improve

Measure performance, learn from delivery and identify the next opportunity.

FLEXIBLE ENGAGEMENT

The right level of support for the project.

Every retail challenge is different. APM can work alongside an existing leadership team, take responsibility for a defined project or provide senior support across a wider transformation or expansion programme.

Advisory

Strategic Guidance

Senior retail expertise for specific decisions, strategic questions or defined business challenges.

Project

Hands-On Delivery

Practical leadership for defined retail projects, expansions, store roll-outs and transformation work.

Partnership

Ongoing Support

Senior support across retail strategy, operations, transformation or international growth.

LET'S TALK RETAIL

Have a retail
project in mind?

Whether you're exploring a new market, developing a DTC strategy, planning a store roll-out or looking to improve retail performance, let's discuss where APM can help.